Built For Loud Nights.
Born & Raised
Overview
Born & Raised is a country music festival in Oklahoma known for high energy country rock performances. Its existing branding leaned heavily on rustic western tropes that didn’t reflect the intensity of the live shows. This conceptual rebrand shifts the identity toward a louder, grittier visual language aligned with the atmosphere of the stage, expressed through poster design, billboard applications, merchandise, and social graphics.
Design
The identity rejects familiar western tropes in favor of a louder, high contrast visual language built around bold color, heavy condensed typography, and barbed wire textures. Yellow anchors the system, while distressed layers and oversized type introduce tension and movement. Rural cues remain present, but they function as supporting elements to amplify energy rather than evoke nostalgia.
Credits
CLIENT: Born & Raised (Concept)
INDUSTRY: Live Music Event
DELIVERABLES: Brand Identity, Print Design, Social Media
ROLE: Art Direction, Brand Design
Born & Raised is a country music festival in Oklahoma known for high energy country rock performances. Its existing branding leaned heavily on rustic western tropes that didn’t reflect the intensity of the live shows. This conceptual rebrand shifts the identity toward a louder, grittier visual language aligned with the atmosphere of the stage, expressed through poster design, billboard applications, merchandise, and social graphics.
Design
The identity rejects familiar western tropes in favor of a louder, high contrast visual language built around bold color, heavy condensed typography, and barbed wire textures. Yellow anchors the system, while distressed layers and oversized type introduce tension and movement. Rural cues remain present, but they function as supporting elements to amplify energy rather than evoke nostalgia.
Credits
CLIENT: Born & Raised (Concept)
INDUSTRY: Live Music Event
DELIVERABLES: Brand Identity, Print Design, Social Media
ROLE: Art Direction, Brand Design
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